Analysis The of educational content with an
Feb 22, 2024 5:20:13 GMT
Post by account_disabled on Feb 22, 2024 5:20:13 GMT
The Converts embeds videos of clients talking about its service. These videos are simple and short featuring the client speaking to their webcam for a few minutes. Speaking engagements Marketing conferences love case studies. Look on any conference agenda and youre sure to notice at least a handful of speaker presentations focused on case studies. If youre looking to secure more speaking gigs including case studies in your speaking pitch can give you a leg up over other submissions after all your case studies are original data no one else can offer.
My colleague Kelsey Libert centered her MozCon presentation a few years ago America Mobile Number List around some of our viral campaign case studies. Sales collateral As I mentioned at the beginning of this post many of our leads view the case studies on our site right before contacting us about working together. Once that initial contact is made we dont stop showing off our case studies. We keep a running best of list of stats from our case studies which allows us to quickly pull compelling stats to share in written and verbal conversations. Our pitch and proposal decks feature bitesized versions of our case studies.
Consider how you can incorporate case studies into various touch points throughout your sales process and make sure the case studies you share align with the industry and goals of whoever youre speaking with. Ive shared a few of my favorite ways to repurpose case studies here but there are at least a dozen other applications from email marketing to webinars to gated content to printed marketing materials. I even link to our case studies page in my email signature. case study email.png My last bit of advice Dont expect immediate results. Case studies typically pay off over time. The good news is its worth the wait because case studies retain their value were still seeing leads come in and getting links to case studies we created three or more years ago. By extending.
My colleague Kelsey Libert centered her MozCon presentation a few years ago America Mobile Number List around some of our viral campaign case studies. Sales collateral As I mentioned at the beginning of this post many of our leads view the case studies on our site right before contacting us about working together. Once that initial contact is made we dont stop showing off our case studies. We keep a running best of list of stats from our case studies which allows us to quickly pull compelling stats to share in written and verbal conversations. Our pitch and proposal decks feature bitesized versions of our case studies.
Consider how you can incorporate case studies into various touch points throughout your sales process and make sure the case studies you share align with the industry and goals of whoever youre speaking with. Ive shared a few of my favorite ways to repurpose case studies here but there are at least a dozen other applications from email marketing to webinars to gated content to printed marketing materials. I even link to our case studies page in my email signature. case study email.png My last bit of advice Dont expect immediate results. Case studies typically pay off over time. The good news is its worth the wait because case studies retain their value were still seeing leads come in and getting links to case studies we created three or more years ago. By extending.